bat germany - Traineeprogramme

Each year, we select some of the brightest and best graduates to join our Global Graduate Programme Marketing. 

What Are You Made Of?

We are BAT. A global leader with more than 200 brands in over 200 markets. And we bring together the world’s brightest and best minds.

That‘s why we value uniqueness. If you‘re driven and ambitious, our future leader development programme in the field of Marketing will let you achieve your potential and give you the opportunity to become an outstanding leader in a world-class business. The programme consists of the 12 month Global Graduate Programme plus 12 month further individual development which will help you to bring your skills to perfection.

It helps you to fully understand the dynamics of the market, and how the BAT Marketing Departments of Brand, Trade, and Strategic Planning & Insights work together to achieve outstanding business results.

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Your programme will kick off with a field force assignment to gain profound hands-on experience followed by three rotations through the different Marketing Departments with the possibility to perform one assignment abroad.
During the programme you’ll  have the opportunity to challenge yourself on international projects, working with cross-market and cross-functional teams, under the supervision of your personal Coach and Mentor. Furthermore you’ll be attending our global BAT Academy where you will meet up with all our Graduates worldwide and have sessions with our international senior leaders.
It‘s tough. It‘s fast-paced. And it‘ll stretch you to the limit. The only question is: are you up to the challenge?

What we offer:

  • Fast-track career development
  • Possibility to work abroad up to 6 months
  • Perspective to take over a management role
  • Clear development plans to continue growing as a high potential

Global Graduate Programme

STEP – Sales Talents Entwicklungsprogramm

Das STEP – Sales Talents Entwicklungsprogramm richtet sich an alle Personen mit abgeschlossener Handelsausbildung oder Hochschulabschluss, die ein 24-monatiges Einstiegs- und Entwicklungsprogramm mit dem Schwerpunkt Vertrieb und Handel absolvieren möchten. Im ersten Jahr werdet ihr im Vertriebsaußendienst an einem Standort innerhalb Deutschlands tätig sein. Dabei betreust du zugeteilte Handelspartner, verantwortest Aktionen und verkaufsfördernde Maßnahmen. Anschließend folgt ein Einsatz im Innendienst in einer Marketingabteilung, um unsere Prozesse im Detail zu verstehen und dein Netzwerk auszubauen. Zum Ende des Programms wirst du bereits in deiner Zielfunktion eingesetzt. Projektarbeit, individuelle Schulungen und Coachings begleiten dich während der gesamten Zeit.

Sören Dahl

Sören Dahl
Human Resources
Telefon: +49 40 4151-2527



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